There has been a great deal of conversation at my IT leaders program regarding Steve Jobs' leadership and presentation abilities. In my opinion, he deserves credit regarding his ability to sell an idea/lifestyle. He was a good salesman... He exuded confidence backed by a substantial talent pool and technical resources.
I guess we have to give him credit for creating the technical "dog and pony" show presentations we now see copied by the likes of the founders of Facebook, Google and VMware and others.
Here is a brief summary of the ideas I can think of regarding this topic:
- Have an awesome team of graphic designers create the most awesome images and presentations for you. Hire the best of the best...
- Have permission to use copyrighted material for you presentation... Better yet, bring the artists that created the material come up with you. Associate your brand with personalities.
- Have a team of engineers and marketing people design the most awesome devices to sell. (of course micromanage the process).
- Have good news (point out your sales figures compared to competitors)
- Have a predictable formula... As in... “the presentation is almost over, but we have one more thing..."
- Maintain secrecy on everything you do, so when you present your product or service, people will pay attention.
I guess we owe him the existence of Apple, but I believe the secret to his success was his ability to recruit and retain talent.
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